Visitors to the hardware fair can be very excited about the presentation of the German manufacturer of premium tools Heller. At its stand no. G-031 in hall 10.2, the company will be presenting numerous new and further developments of its product range for professional users. The special feature of this year's appearance is the way it is presented: Instead of the conventional exhibition of its product range, Heller has prepared all important product information in pictures, text and video, which can be called up on digital stations. A special highlight is an action area where visitors can see a virtual reality demonstration using 3D glasses to see how Heller products are used.
An important focus of Heller's trade fair presence is of course the presentation of new, innovative product solutions. For example, Heller will introduce the enhanced development of its best hammer drill bit "Trijet SDS-plus". The new version, called "Trijet Ultimate SDS-plus", was designed with the aim of providing the best and most efficient SDS-plus hammer drill bit on the market. Visitors can see the result at the premiere in Cologne. A further highlight at the Heller stand is the new modular suction drill bit "Duster Expert XC SDS-plus", which allows tool-free changing between different diameters (6-16mm). In addition, Heller is celebrating the premiere of an application-oriented range of diamond cutting discs in premium quality.
It is of course no coincidence that Heller has chosen a completely new digital concept for its stand at this year's hardware fair. The company is using the appearance to present its extraordinary range of services as a reliable partner of the specialist trade, in which digital topics are playing an increasingly important role. A special focus will be on the exclusive retailer area with numerous contents tailored to the needs of retail customers, such as the optimised download area and a new product data service.
In addition to the purely digital topics, Heller will present at the hardware fair how to support the trade also via the proven analogue channels of communication. This includes in particular the individually configurable product presentation systems, pre-assembled modules and attractive secondary placements with high space profitability.